Are you looking for new ways to add value to your business? How can you ensure that your customers are having a great experience with your brand? Is there a way to stand out from the other e-commerce platforms within your field?
These are questions e-commerce business owners and marketers have asked themselves at least once or twice before. And they are relevant. We want our business to be successful and our customers to be happy.
In this article, you will find out how you can improve your e-commerce experience using custom stickers. Yes, stickers – the little sticky pieces of plastic or paper you might have collected as a kid, can now become your marketing superpower of choice. How? Read on to find out.
1. Invest in branded product packaging
Unboxing videos have long become a viral trend and according to this study, 7 out of 10 consumers admit to being influenced by product packaging. Make sure you do not miss out on this great opportunity.
With custom stickers, you can brand your packaging quickly and effectively, while keeping the cost low. All you have to do is send your design to your sticker printing company of trust, we love these guys, and have your stickers sent to your doorstep in no time.
Using stickers enables you to not only show-off your brand, it also means that you can control the post-purchase experience better. You can even create stickers to announce limited edition product lines or the launch of a new range.
2. Think about your customers
Your conversion rate tells you a lot about your pre-purchase and on-page funnels. But what about your post-purchase experience? Your customers’ first physical interaction with your brand is likely through a shipped order. Ensure that this experience stands out and makes them remember your business.
A great way to do this is by sealing your packages with custom labels. Going custom means you can create any label you would like and switch it up often. This can be a welcoming message, communicating your brand’s excitement to your customers, a funny quote or even a thank-you message.
Through a simple label, you can show your customers that you care. It is gut feelings like these that influence most purchasing decisions, and while a gut feeling is difficult to engineer, you can forge positive associations with your brand through details like that.
3. Reap the rewards of free stickers
Speaking of positive associations, let us share our most valuable sticker tip with you. Add free stickers to every order to further generate positive emotions. When you buy them in bulk, stickers are super cost-effective. Often, a single sticker will only cost you a few cents.
The power of stickers is that they will not be seen as a form of advertising, but as a gift. The giving of gifts has always been a part of modern marketing. While this sounds easy enough, it can be difficult to come to a reasonable return on investment, especially when your aim is to deliver quality.
Enter: stickers. With these beauties, you will reap the benefits of gift giving while sticking to your marketing budget. All you need to do is get some logo and thank-you stickers printed and add them to your orders. We recommend opting for custom vinyl stickers, which you can find here. These stickers are resistant to sunlight, water and scratches and can be applied to many different surfaces, giving your customers the best possible experience.
Do you feel ready to tackle the world of stickers? We sure hope so and cannot wait to see your creations. Please feel free to share them with us in the comment section.