When you think about the future, what do you see? The world in 2022 will be vastly different from that of today. Trends come and go, but some trends have proven to stand the test of time. One such trend is social media usage. In this blog post, we will discuss Instagram statistics for 2022 so that you can plan ahead for your company’s marketing strategy.
How Many People Use Instagram?
Instagram is projected to have over one billion users. This means that if your company isn’t using Instagram for marketing purposes, you’re missing out on a huge chunk of the market. The good news is that it’s not too late to start.
Instagram Usage by Age Group
As social media usage continues to grow, so does the age group of users who are gravitating towards specific platforms. The 18-24 year old demographic is expected to make up 34% of Instagram users. This means that if your company wants to reach this age group, then Instagram should be one of your primary marketing channels.
How Much Do People Spend on Instagram?
Not only is Instagram popular with a wide range of age groups, but it’s also popular with people from all income levels. It is projected that Instagram users will spend over $30 billion on the app. This is a huge number, and it’s something that your company cannot afford to ignore.
Instagram Hashtags Usage
Hashtags are a great way to increase your brand’s visibility on Instagram. It is projected that over 250 billion hashtags will be used on the app. This means that if you want your brand to be seen, you need to start using hashtags.
Increase Earning Through Followers
One of the best things about Instagram is that it’s a great way to increase your brand’s earning potential. It is estimated that for every 1000 followers you have, your brand can expect to make an additional $2000. You can increase this earning if you buy cheap real instagram followers. This means that if you want to see a significant increase in your company’s earnings, then you need to start focusing on Instagram marketing.
Instagram Ads
In addition to organic posts, another great way to reach Instagram users is through ads. It is estimated that businesses will spend $20 billion on Instagram ads. If you’re not already using Instagram ads, now is the time to start.
How Much Time Do People Spend on Instagram in a Day?
People spend about two hours browsing their feed each day. If your brand isn’t creating high-quality content, there is no way for you to succeed as an advertiser. You need these users’ attention, so give them what they want by posting engaging images and videos of products or services with captions that showcase why your business is different from all of the rest. Using general hashtags can also help boost visibility through posts made by other companies who are advertising on Instagram.
So why are you still sitting here?
Go out there and start making your brand stand out from the crowd with engaging, high-quality images and videos that showcase what makes your business unique. Use hashtags, take advantage of Instagram ads, and post regularly to attract more users to your company’s page on this popular social media platform. These statistics show just how important it is for businesses today to be active on social media platforms like Instagram.
If you want to succeed as a small or medium-sized business owner in 2022, then now is the time to invest money into growing an audience on this app so that you can increase revenue through organic posts such as those mentioned above rather than paid advertisements, which will only work if people already know about your company.
What Does the Future Hold for Social Media?
It’s hard to predict exactly what social media networks will look like in 2022 and beyond. There may be a new network popping up by then, or maybe there won’t be any more major players at all. Who knows? All we know for certain is that if you want your company to succeed online, you need to start building an audience on one (or multiple) social media channels today.
