Over the years, content marketing has always been important but something that has continually been pushed down the order of priorities. In a world of social media marketing and various other digital techniques, who has the time to create content?
Now, businesses are starting to realise that they cannot do without content. For one thing, it boosts sales. Below, you’ll discover how!
Firstly, the most obvious reason for producing content for your website is that it helps to boost your SEO and online presence. Using the right keywords, your content appears for people searching online. The more content you have online, the more likely you are to appear to people in your target audience.
However, it’s not all about keywords these days because search engines are much better at interpreting value and intent. Therefore, make sure you provide genuine value to your audience and the search engines will reward you. With keywords and valuable content working together, lots of people visit your website and this leads to an increase in sales.
People Will Return
As you provide consistent, high-quality content, you’ll also notice that your visitors stick around. Some will save your website as a bookmark while others consistently comment on posts. Either way, you’re giving people a reason to return to your website (a reason that didn’t previously exist). Once again, a percentage of people will explore your products and your sales figures increase.
You’ll Build Trust and Credibility
Next, high-quality content shows the audience that you know what you’re talking about. As you address their concerns and problems, you become a reliable source of information. Suddenly, people see your brand as a thought leader and a credible name in the industry. If they need to buy products, yours is the name they choose (while also recommending the service to others!).
The secret to generating lots of sales using content is to keep uploading high-quality articles and videos. Over time, more people stumble across this incredible resource and see your reputation as a market leader.
Furthermore, it’s important to note that content marketing is all about generating sustainable results. When you pay for a click, you’re only ever going to get one click for this money. To generate another click, you’ll need to pay again. On the other hand, content is a great way to generate passive clicks; even years later, you can still generate clicks on evergreen content.
Of course, this isn’t to say that paid ads are a waste of time and money. Yet very few businesses these days manage the balance between short-term and long-term content. Evergreen content will keep people clicking on your website weeks, months, and even years after it is first produced.
Getting Content Right
To finish, how do you get content marketing right? Firstly, write articles and make videos to educate and entertain your audience. If there’s no foundation of value with the content, people will click away, and this will tell the search engines that your content shouldn’t rank highly. When you offer genuine value, people are more likely to stay for longer and this sends all the right messages to the search engines.
Also, you need an optimised website because this contributes to the whole experience. King Kong’s conversion rate optimisation services are a good place to start if you want to encourage the highest possible conversion rates on your website.
Finally, refresh old content and blend evergreen content with commentaries on industry events and news.