Stickers are the underdog of the marketing world. They might not be the first thing you think of when you hear marketing and branding, but once you have tried them, you do not want to miss them.
Custom vinyl stickers are an affordable and effective way to get your company name and logo out there and can be used from advertising and branding to product promotion and customer engagement. Their quality matters because it reflects your business – and here is why you should use them to elevate your brand:
1. Quality stickers show your customers that you’re professional
When customers see a professional-looking sticker, they’ll think of your company as trustworthy – even if you are just starting out, and they have never come across your brand.
This first impression can be make-or-break for some customers, so it’s important to choose a high-quality custom sticker printing company. Some things to look for when choosing a printer are:
- whether they offer discounts for larger orders
- what kind of paper and printing processes they use
- what kind of finishes they offer (matte, gloss, etc.)
- whether they have any customer reviews you can read
2. They add a personal touch to your branding that sets you apart from the competition
Custom stickers are a great way to add a personal touch to your branding. You can use them to include your company’s tagline or motto, or even just a fun design that represents your brand.
Also, be sure to choose a sticker material that will reflect your business. Use a glitter material for luxury products, and opt for paper stickers for sustainably sourced ranges. This will help customers remember your brand and what it stands for, and it will make you stand out from the competition.
3. They make great giveaways and incentives for customers
Did you ever think to give away branded custom stickers? It could be genius. The thing is, free stickers are not seen as just another form of advertising. Instead, we think of them as gifts.
This means they fly under the radar. We are much more receptive to brands that send us gifts. We feel appreciated and seen – and often want to return the favor. When you hand out free stickers, it makes a purchase, positive review or a recommendation much more likely.
4. They are an affordable way to promote your business
We have saved the best for last. All these benefits are completely affordable. In fact, custom stickers are one of the cheapest marketing tools available on the market. And that does not mean that you have to skimp on quality or service.
The trick is to order your stickers in bulk. This way, you can benefit from in-built discounts when you order online. You can never have too many stickers. They can be used for advertising, branding, or even just product promotion. This is a great way to reach new customers and grow your business.
Custom printed stickers are a great way to promote your business. They’re affordable, easy to distribute, and memorable – so make sure to order some for your next marketing campaign! Will you be using them? Let us know in the comments below.