Video marketing is considered an important tool in the world of digital marketing. According to a video marketing survey, the production of videos in the world of digital marketing has increased by 41% since 2016.
Here are some of the tips and tricks for designing a professional video for your brand that will also help in promoting your business.
1. Invest in equipment
When you want to create a professional video and want to make it viral as well you need to consider investing.
For this, you need to look for different equipment like a camera, software, microphone and many more. Now a point comes where you will be thinking that how much the equipment will cost you so, you won’t invest a lot of money in it.
Not every time you need to have a good camera for shooting a video, instead you can work with your mobile camera if it is working well enough. Moving towards the software that you need for editing purposes, not every time you need to go with the paid software. There are many free versions also available that will help you the same as the paid ones.
As far as whether you need to use a microphone or not, so it is up to the requirements you are having. If you want to import your voice, then for fine quality audio you need to use a microphone but if you are using music videos then the microphone is not necessary for use.
2. Create powerful script
The script provides direction to the video. First, ask yourself that why you are designing a video and what is the purpose of it. Once you are done knowing what your end goals are, then you can design your script for the video to get started.
A script also helps you out in deciding how long a video can be. Deciding the length of the video can be a tough task. The shorter the video length the greater will be the user engagement. But if the information you are providing in your video is sufficient, then you don’t need to length of the video. As length of video is not always necessary to grab the attention of audience. BuzzFlick recommends you to work first on the script so that you can understand the length of the video and whether it will help you in reaching your target audience or not.
3. Interactive video background
If you are using a background that is filled with pattern, then might possible you will lose the interactive part of the video. It is recommended that you use a plain background so that the information provided to the viewer is clear.
Why use a plain background? Because it helps in keeping the user attraction towards the information you are providing. Through this better understandability can be built among the users. Whether you are designing an animated video or a live-action video, it works best for both.
4. Frame Things Accordingly
Whether creating an animated video or shooting a video you must look for the frame. How wide your frame is and where the things need to be placed. Position in the frame matters the most and while making videos you need to take of this factor. The basic filming principle is the “rule of thirds” this rule helps in framing the objects in the video.
It is not a necessary principle that you take care of the frame and it is often seen that professional animators also break this rule.
But if you work on this it will give your video a plus point as well.
5. Keep the target audience in mind
When you reach out to BuzzFlick the first thing we do is find who your target audience is. Now the question arises that for an animated video why do we need to keep the focus on the audience? The answer to this question is that you need to see in which type of content they are interested in.
If your video covers all those areas, then you can not only beat your competing brand but can also excel in your sales. So, you must focus on your target audience and check out which age group is interested in your product/services and in which region you can sell your products more efficiently.
6. Work on a plan
Create a plan on which you can work. As mentioned previously creation of a script is important. Time to focus on more steps other than making a script for your video. For instance, that you are creating an animated video then you must create a storyboard. After the storyboard comes the part of graphics for the video and creating scene by scene before you start with the animation process properly.
7. Work with a professional
It is not every time possible that a person can master all the tips mentioned above. But never mind you are still having the option of hiring a professional. Don’t need to worry anymore when you are having a one-stop solution at BuzzFlick. either you will find several professional animators who are ready to help you out.
8. Promote Video on different platforms
To promote your video on every platform we mean to say that you should focus on different social media platforms and learn what your competitors are doing there. According to research, 96% of the video marketers say that 2021 will bring a boost in the use of video marketing and the race for the views will be tough.
If you want to promote your business through SEO then you can also create an interactive video. Although there are many ways to promote the video with SEO you have more chances of getting more user engagement as compared to others.
Not only SEO you can also promote your video through different social platforms and email marketing as well.